The lack of engagement can be the consequence of the content you upload to Twitter, mainly, the copy of your tweets. Of course, no matter how long and steady of a presence you have on Twitter, you still can have zero engagement, and the platform is not always the one to blame. Twitter users are 53% more likely to be the first to buy new products, and 92% of them are open to the brand presence on Twitter, making it the most inclusive social media platform.Twitter’s site referral traffic has been growing 6% year-by-year, which indicates the platform’s steady popularity.Twitter ad engagement is 23% (average ad engagement rate on Instagram is 4.3%).However, Twitter still stands strong against its competitors in social media marketing and, in some instances is even more effective than other platforms.Īccording to the statistics by WordStream: It may seem so, especially considering how much money brands pour into creating content for other social media platforms. And now, as Facebook also owns Instagram, these two platforms create a tandem that can possibly exclude all other social media platforms in terms of digital marketing.īut where does it leave Twitter? Is it losing its popularity? It’s not a secret to anyone that Facebook is the most popular social media platform on the planet. Follow the article below to learn about good engaging twitter posts. In order to cut through the static, you need to create posts that stand out from the clutter.
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